Digitalization affects every aspect of modern life and ensures health and wealth to the society. Over the past years, Covid pandemic has prompted many changes in the way people interact with each other. It has been an exponential increase in digital technology adoption across multiple industries, which require many practitioners to embrace new, or changed methods, process, and tools under new normal. The Government of Hong Kong Special Administration Region (HKSAR) had published "Hong Kong Smart City Blueprint 2.0" in December 2020 that inherent the vision of embracing innovation and technology to build a world-famed Smart Hong Kong characterised by a strong economy and high quality of living". While the infrastructure in Hong Kong has been establishing, ICT industries should converge the emerging technologies and create platforms integrating these edge technologies for ICT professionals. "ICT Conference 2024 – The Era of Generative AI: The Blooming of Possibilities and Challenges", aims to provide a forum for the government officials, university researchers, and major industry professionals to share the views on the government policy, the latest development and applications, as well as the opportunities and threats in the future ICT era.